Communications assistance for the largest waste collection organization in Flanders

Limburg.net is the waste collection organization of Limburg and Diest. Since 2016, Connect has provided Limburg.net with strategic communications advice, editorial work and assistance in the implementation. In collaboration with Absoluut, which translates our strategy into graphic creations, we help all of Limburg’s residents to deal with waste more consciously.

Question

Limburg.net is responsible for waste prevention and collection in Limburg and Diest. How do you make the communications understandable for an entire province? And how can communications contribute to more sensitization and recycling? The ultimate goal is reducing the amount of waste.

Approach

Young people, elderly, foreigners, singles, families with children, but also municipalities and their councils. They’re all directly or indirectly a customer of Limburg.net. Matching the messages and channels to the different target groups will help you achieve the best results. Simple, user-oriented and future-proof are the key words.

Simple, user-oriented and ready for the future, these are the keywords of this communications strategy.

Result

A master plan is the basis for all communications. We provided a low-threshold annual report, a renewed magazine, campaigns … In addition, we worked hard on a service tailored to everyone’s personal communications needs, digitally and on paper.

Facts & Figures

  • More than 350,000 families get in touch with Limburg.net weekly, through waste disposal, the recycling park or the waste calendar.
  • 80 percent of Limburg’s citizens use the waste calendar, which is also highly appreciated.
  • In one year, Facebook-likes increased by 50 percent.
Communications assistance for the largest waste collection organization in Flanders Communications assistance for the largest waste collection organization in Flanders Communications assistance for the largest waste collection organization in Flanders